Gaming Innovation Group launches its new sportsbook on Guts
Monday 10 de June 2019 / 13:23
2 minutos de lectura
(Malta).- Gaming Innovation Group Inc. (GiG) has launched its new sportsbook on in-house brand Guts. The operator is being repositioned as a ‘sportsbook first’ operator. Both new and existing users will experience a radically improved UI/UX, fast navigation and importantly, a mobile focused platform.
The repositioning of GiG’s original operator Guts is part of the B2C strategy communicated in the Q1 2019 report, where the focus going forward will be on further developing the two best performing brands; Guts by enhancing the sports betting experiences and Rizk by developing the focus on casino. This will be supported by growth in existing and new markets where the Company sees opportunities.
GiG is continuing to develop its sportsbook with new features. Key priorities are innovative trading tools, data driven odds together with a full retail and online solution. Break-even in this vertical is expected in the first half of 2020. This will be achieved by strengthening the sportsbook by growing the in-house brand Guts, by the developments in the new sportsbook and a focused marketing approach.
GiG launched its new sportsbook in June 2018 on its in-house brand Rizk.com and it has since been sold externally to brands such as MRG’s subsidiary 11.lv, Metal Casino and as an omni-channel sportsbook solution to Hard Rock International.
Categoría:Sportsbook
Tags: GIG, Sportsbook , Gaming Innovation Group ,
País: Malta
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.